Sell templates and boilerplates on X to people about to build from scratch
Templates sell when someone is about to spend a weekend on work you already did. The trouble is timing. They decide to build from scratch on a Friday night, and your launch thread went out three weeks ago.
KittyLeads catches the Friday night post. It finds people on X starting the exact project your template covers, scores the intent, and filters out other template sellers and giveaway threads. You get a drafted reply that helps them start, with your template mentioned once. The calculator below counts a $79 one-off sale as monthly revenue, since each sale is a new customer.
What templates & boilerplates buyers say on X
“Starting a new project this weekend”
Developers and designers announce what they're about to build. If your template is that project's first 20 hours, they're a lead.
Setup pain
“spent 2 days on auth and stripe and haven't written a feature yet” is someone who would have paid $79 on day one. Next project, they might.
“Is there a template for...”
Common for Notion, Figma, landing pages and SaaS starters. Direct, and easy to answer well.
Followers of builder creators
People who follow indie dev and design creators buy templates. KittyLeads picks out the ones who match your buyer.
Made-up posts and scores, to show what we look for.
What a good first reply looks like
is there a next.js starter with auth + stripe + emails that isn't abandoned? the ones i found haven't been touched in a year
Fair worry, a lot of starters are dead. Before buying any of them, check the commit history and whether the billing code handles the current webhook events. I maintain Kilnkit (auth, billing, emails) and update it monthly. Happy to answer setup questions even if you pick another one.
20 minutes a day
- 1Describe the hours your template saves and for which project. “a SaaS starter so you skip auth and billing” matches better than a feature list.
- 2Watch evening and weekend posts closely. That's when people start side projects.
- 3Send 10 to 20 replies a day. Each sale is a one-off, so a steady pace beats a burst. The launch week playbook has ideas for when you release a new template.
- 4Message buyers a week later and ask what they built. Their answers shape your next template, and sometimes they post about it.
Rough model, not a promise. Defaults are conservative for templates & boilerplates. Subscriptions also stack: next month you keep most of this month's customers.
Questions
Templates are a one-off sale. Does a monthly tool make sense?
One $79 sale a month covers it more than twice. The calculator treats each sale as monthly revenue to keep it simple. If your templates are $9, you need a lot more sales, so plug in your own numbers.
Everyone on X sells templates. Won't my reply get lost?
In the timeline, yes. In a reply to one person who just asked for a starter, much less so. KittyLeads filters out other sellers so you only see people who might buy.
Can I do this with paid X ads instead?
You can, but ads reach people who weren't looking. A reply reaches someone who posted the need an hour ago. Compare the two.
Other use cases
Find the people already asking for what you built.
A fresh stack of leads from X every morning, each with a reply ready to send. $29.99 a month, tax included. Cancel anytime.