Devtool marketing on X that starts with the bug, not the pitch
Developers hate being marketed to, and they have a point. But they also post every bug, every slow build and every “why is this so hard” on X, often with a stack trace attached. That's the best moment to show up, as long as you show up with an answer.
KittyLeads watches X for developers stuck on the problem your tool solves. It scores each post for intent, filters out memes and other tool makers, and drafts a reply that helps first. You decide what's worth sending and send it from your own account.
What devtools buyers say on X
Debugging in public
“been grepping through 4gb of logs for an hour” is a buying signal for a log tool, even though nobody asked for one. The reply should help with the bug. The tool comes up on the way.
Stack questions
“what are people using for this in 2026” threads are where devs pick tools. They read every reply and try two or three.
Pricing frustration
Indie devs and small teams balk at enterprise pricing. “why does every log tool start at $200” is a person with a real need and a budget ceiling you can match.
Followers of dev creators
People who follow the developers your users follow. KittyLeads picks out the ones who fit your customer, so you can reach devs who never tweet about logs.
Made-up posts and scores, to show what we look for.
What a good first reply looks like
been grepping through 4gb of json logs for an hour trying to find one request id. there has to be a better way
If they're one json object per line, jq with a select on the request id gets you there in seconds. I got tired of doing that across 30 files, so I built Logpipe, a small CLI that indexes logs and searches by any field. Happy to help with the jq if you go that way.
20 minutes a day
- 1Describe the pain in developer words. “search logs by request id” matches better than “observability for modern teams.”
- 2Lead with something useful: a command, a config flag, a docs link. Then one line about your tool.
- 3Skip posts where the person is clearly fine. A dev joking about a bug they already fixed doesn't want a tool.
- 4When someone tries it, ask what broke. Devtool users who get a fast fix from the founder tend to stay and tell their team.
Rough model, not a promise. Defaults are conservative for devtools. Subscriptions also stack: next month you keep most of this month's customers.
Questions
Developers hate being sold to on X.
They hate pitches. They put up with, and often thank, a reply that fixes their problem. KittyLeads drafts replies that lead with the answer. Read replies that don't sound like sales before you start.
Does it understand technical posts?
It reads the post and scores how close it is to the problem you described. It won't always know your exact stack, which is why you review every draft and can ask for another take as often as you like.
My devtool is open source and free. Is this useful?
If you have a paid tier or a hosted version, yes. If it's fully free and you want users, it can still find people with the problem, but the calculator on this page won't mean much to you.
What about Reddit and Hacker News?
KittyLeads is X only for now. A lot of dev talk happens on Reddit and HN, so if that's where your users are, see how Reddit tools compare.
Other use cases
Find the people already asking for what you built.
A fresh stack of leads from X every morning, each with a reply ready to send. $29.99 a month, tax included. Cancel anytime.