Find your first customers on X without building an audience first
Most indie hackers market the same way: post a build update, get 14 likes from other builders, repeat. It rarely finds buyers. The people who'd pay you are on X too, but they aren't reading your thread. They're posting their own problem and waiting for someone useful to reply.
KittyLeads finds those posts for you. It scans X around the clock, scores each post for buying intent, and drops the jokes, bots and other founders pitching. Every lead comes with a drafted reply in your tone. You open it on X with one click and send it yourself. It takes about 20 minutes a day.
What indie hackers buyers say on X
Hunting for a cheaper alternative
Someone pays for a bigger tool and hates it. “anyone know a cheaper one that doesn't charge per seat” is the most common buying post on X. They already have a budget and a reason to switch.
Asking for recommendations
“what do you all use for...” posts collect 20 replies in an hour, then the person picks one. Early and specific wins.
Complaining about a manual task
“spent my whole sunday doing this by hand” has no question in it, but the intent is there. KittyLeads scores these lower than direct asks and still surfaces the strong ones.
Followers of builders in your niche
Plenty of buyers never post the problem. KittyLeads looks through the followers of creators in your space and picks out people who fit your customer.
Made-up posts and scores, to show what we look for.
What a good first reply looks like
is there a form builder that doesn't charge $50/mo once you pass 10 responses. it's a waitlist. i need like 300
For a waitlist you need very little: name, email, maybe one question. I built Tinyform for this kind of thing, unlimited responses on the free plan. If you'd rather not add a tool at all, a plain sheet with an embedded form holds up fine for a few hundred too.
20 minutes a day
- 1Paste your site or record a voice note about who you build for. Be specific about the pain, not the features.
- 2Each morning, open the new leads, skip anything that feels off, and send 10 to 20 replies. Rewrite any draft that doesn't sound like you.
- 3When someone replies back, move to DMs and offer to help them set it up. Early customers want a person. Founder led sales without calls covers how.
- 4Keep posting build updates if you enjoy it. Just stop counting on them for revenue. See build in public, sell in replies.
Rough model, not a promise. Defaults are conservative for indie hackers. Subscriptions also stack: next month you keep most of this month's customers.
Questions
I don't have an audience. Will replies from a small account work?
Better than posts will. A reply lands in front of one person who just asked for help, so your follower count barely matters. A clear bio that says what you make helps more than a big number.
Isn't this just searching X by hand?
You can, and for the first week you probably should, so you learn what a good lead looks like. The hard part is keeping it up: search is noisy and half the hits are other founders. Here's the honest comparison.
My product is for a tiny niche. Will there be enough leads?
It depends. A busy niche can bring 100–200 matched people a day. A small one might bring a handful. If your buyers simply aren't on X, KittyLeads is a weak fit and we'd rather tell you now than after you pay.
Is $29.99 a month worth it before I have revenue?
Two customers at $15 cover it. The founder price of $29.99 is for the first 200 customers and stays locked while you're subscribed. You can cancel anytime, but there are no refunds, so start in a month where you'll actually put in the 20 minutes a day. See pricing.
Other use cases
Find the people already asking for what you built.
A fresh stack of leads from X every morning, each with a reply ready to send. $29.99 a month, tax included. Cancel anytime.